New Media on Ulitzer
Social networking games are moving from the fringe to the front lines of
social media marketing at light speed. Two recent examples are below!
As I have written about for the last few weeks, this is not some fun new
promotional tool that brands might want to consider. This is far-more and, I
believe, will redefine mobile marketing as we know it. These platforms allow
consumer brands, in the context of a controlled campaign management system,
to track the actual traffic driven to individual store locations, in
real-time. Even more-powerful is that the information conveyed can be tweaked
by location, time, region, season, etc and continuous improvement can be
fueled by tracked, actual, live mobile consumer interaction with the point of
sale locations where real money is exchanged for real goods.
For years, brands have spent time and effort driving ... (more)
iPad on Ulitzer
There were two kinds of technology companies issuing press releases today.
Goofball ones that were somehow oblivious to Apple's planned announcement,
and thought it was just another day and their stuff would get the usual
attention. And those who watched the announcement of the iPad and realized
there was excitement to leverage, and put together their own announcement.
Now just about anyone in digital signage making an announcement that somehow
tied in to the iPad would be regarded with giggles, but Nanonation is one of
only a few companies in the space that actually ... (more)
Spotted this on Engadget, which was picking up on an iSuppli analysis of
the build cost of the new Google Nexus One smartphone.
iSuppli reports a preliminary estimate of $174.15 for the cost of materials
needed to build each handset.
The research firm also congratulates Google on keeping a bill of materials
comparable to most recent smartphones while having "the most advanced
features of any smart phone ever dissected by iSuppli's Teardown Analysis
Service."
Costliest of all things was the 1GHz Snapdragon ($30.50), followed by the
AMOLED display ($23.50) and memory ($20.40) fr... (more)
RIA's at Cloud Expo
Remember me?
Sorry for lack of posts. Happy to report I am very busy on both the pressDOOH
and Preset fronts, and seeing a lot of airports (but dodging storms).
Anyway, there is encouraging news on the Adobe Flash licensing beat - with a
senior Adobe guy promising: Adobe will make an unambiguous statement in the
new year.
This was from the Director of Adobe's Open Screen Project, which is Adobe's
big cross-platform initiative. He found me through another Adobe guy who
conceded the company's position was confusing, and promised to look into it.
He found me th... (more)
American Industrial Systems, Inc. (AIS) introduces an Ultra Rugged Mobile PDA
which features MIL-810F Environmental Engineering compliance and MIL-461F
Control of Electromagnetic Interference (EMI) and Electromagnetic
Compatibility ratings; designed of usage in the most adverse conditions. The
rugged PDA features a 3.7" Transflective TFT LCD Screen providing vibrant
color and sharp text in all environments including direct outdoor sunlight,
perfect for running applications and reading documents. Additionally a
seamlessly integrated resistive touchscreen provides input and control... (more)
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